The estimated weekly Internet broadcast audience is 30 million, or 13% of all Americans.
The Internet broadcast audience continues to grow, becoming more of a regular habit among online Americans.
Consumers are increasingly using spam-, pop-up- and banner-blocking programs on their home and work computers. Forty-two percent of all Internet users have ad-blocking software on their home and work computers. Sixty-three percent of the weekly Internet radio and video audience use such technology.
Internet radio is the “soundtrack” for online shopping. Forty-two percent of the Internet audio audience say they have listened to Internet radio while shopping or researching a product/service online.